If you’re large, say so.įor example, PepsiCo mentions the #of brands they have in their About Us statement: “Instagram is a global community of more than 1 billion, which means jobs here offer countless ways to make an impact in a fast growing organization.”Ībout Us Tip #4: Show Your Size (Big and Small)Ĭandidates want to know how big a company they are joining. They actually include the word “jobs” in it and talk about the benefit of having huge impact: Or, check out Instagram’s opening line of their About Us statement. Their About Us goes on to mention what “ IBMers believe in” and that they have with more than 380,000 IBMers serving clients in 170 countries. IBM, in the first line of its About Us statement, refers to “the IBMer” (an IBM employee):
Your About Us statement on your job postings is an opportunity to talk about employees and jobs. “We invest in training and development in a big way, so you can build your future along with ours, creating an impactful career unique to you.”Ībout Us Tip #3: Be Employee-Centric (or Jobs-Centric) Or, if training is a big deal in your biz then say something like what Accenture says in their About Us: “…ZARA today is an internationally known fashion retailer represented in over 88 countries around the world.” So if you’re in multiple countries and cities, mention it. The About Us section is another opportunity to SELL the candidate.įor example, most candidates love the option to travel. “Facebook’s mission is to give people the power to build community and bring the world closer together.”Ībout Us Tip #2: Show Benefit to the Candidate If you’ve got a strong mission statement, that’s another great choice for opening up your About Us statement. “GE drives the world forward by tackling its biggest challenges.” Here are some top tips: About Us Tip #1: Open With a Strong First SentenceĬheck out GE’s first sentence of their About Us statement: The best About Us statements are ones where the writer takes a copywriting approach (which I recommend for all your job content).
CONSTRUCTION COMPANY ABOUT US EXAMPLES HOW TO
Tips on How to Write an Effective “About Us” Statement So make sure you nail the About Us language in all your job postings/ads. They don’t always visit your career site first (or at all). from a job board, Google, a shared link, etc.). The reason that your About Us statement on job postings is so important is that some candidates first experience your jobs through a job posting/ad (e.g. But most of my tips and examples will also help you rewrite the text of the About Us page of your career site too. This article focuses on the About Us statement in job postings. 15 Examples of About Us statements that might give you ideas for your own.Copywriting tips on how to write your About Us section.What content to consider for your About Us section.Like any content on your job pages, it’s an opportunity to sell the candidate!Īfter reviewing thousands of About Us statements through our Text Analyzer job description software, I want to share a few things in this article: 15 Examples of an Awesome “About Us” StatementĪn About Us statement is a critical piece job posting or web site.
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